BizPod Pro
A product solely focused on creating and cultivating a community-first business podcast.
Your voice carries authority whether it’s through your words…or literally through your voice. Like a fingerprint, the array of vibrations that escape your vocal cords is uniquely yours. In this ever-morphing world now with GenAI, creating a reliable space for your people to find you is crucial. A community podcast is part of that solution.
Each evergreen article ranks on Google and also becomes an episode. You write once and publish twice, with no new content to invent. Sarah’s podcast is designed to support qualified coaches to build robust, financially viable coaching businesses, which is the same promise an SEO article makes. Both formats serve the same searcher. Add a transcript or embedded player on the article page and you also get longer time-on-page.
Hearing a speaker, author or coach for 10 to 20 minutes builds familiarity that a blog post can’t. Sarah has built her marketing message around being clear, plain-spoken and not “shouty”, as she discussed on The Coaching Inn about simplicity and speaking in plain English. Audio lets that tone come through, and listeners often arrive already warm.
Solo episodes let you take positions without needing a guest’s schedule. Sarah’s solo episodes challenge widespread myths in the coaching industry, such as the idea that avoiding marketing is the ethical high ground. Taking a stand like that sets you apart from generic advice, and it’s the strongest authority-builder for speakers and authors.
Because the solo or narrated episodes are the backbone, guests are a bonus. Sarah’s interview with Dr Wendy Nicholls covers how Wendy moved from free LinkedIn workshops to a business of 21 one-to-one client packages, corporate group coaching and paid speaking. A guest like that gives you case-study proof, a fresh audience through their shares, and relief on weeks when you don’t want to write or record solo. The Coach’s Journey is built around guest conversations that show how each coach grew their practice, so the model works on its own too.
Listeners become a community when the show is consistent and invites them in. The Coach’s Journey pairs its podcast with a dedicated community and a free ebook, and The Coaching Inn is run by 3D Coaching, which also runs a supervision community. For a speaker or coach, the podcast is the front door, and the community, newsletter or paid programme is the room behind it.
A back catalogue of evergreen episodes keeps working for years, unlike social posts that vanish in days. Sarah’s catalogue also feeds her books, since she narrates her own audiobooks, including a second edition of A Coaching Business in a Book that adds four years of knowledge. One body of work can become articles, episodes, audiobook chapters, newsletter sends, LinkedIn clips and lead magnets. Sarah’s guidance that word of mouth is a lovely bonus but not a controllable business strategy supports the case for owned, repeatable channels like this one.
You’ll no doubt have more questions about setting up your community podcast. Your best next step will be to book a free 15-minute call where we can discuss your needs and what the next steps for your unique situation would look like.
Below is a financial breakdown of your monthly or seasonal options for the BizPod Pro service.
Up to a total of 60-80 minutes of audio per month which typically covers 3 short solo episodes and 1-monthly 20-min intervew episode.
Up to a total of 60-80 minutes of audio+video per month, which typically covers 3 short solo episodes and 1-monthly 20-min intervew episode.
An ideal option to create seasonal offerings. This means you can batch record and trickl release over up to 3 months at a time. Great for a marketing machine and still having time for yourself and your business
An ideal option to create a highly engaging seasonal podcast show. With the added video presence, these can be uploaded to your YouTube channel and be part of an evergreen offering that feeds your marketing machine and gives you time back for yourself and your business
